Featured Jonas Brothers Auction item: A Gibson SG Guitar autographed by Power of Youth advisory board members The Jonas Brothers

VARIETY’S POWER OF YOUTH TEAMS UP WITH EBAY GIVING WORKS FOR AN ONLINE CHARITY AUCTION BENEFITING ST. JUDE CHILDREN’S RESEARCH HOSPITAL®

AUCTION DATES: OCTOBER 7^{th –} 23^rd

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FOX, DreamWorks, SHOWTIME, Lionsgate, The Jonas Brothers, Emma Roberts, Aly and AJ, the National Football League and Coldplay donate one-of-a-kind experiences and special items to the charity auction.

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[New York, NY] – October 9, 2008 – Variety’s Power of Youth harnesses the enthusiasm and activism of young talented performers in an effort to encourage their peers and fans to get involved in philanthropic and humanitarian causes. As part of the initiative, Hollywood has teamed up to present an incredible assortment of offerings for a charity auction on eBay, including once in a lifetime experience packages and signed memorabilia from some of today’s most celebrated stars. Over the last 5 years eBay Giving Works has raised over $150 million for non-profit organizations through their charity auctions, and Variety’s Power of Youth benefiting St Jude is excited to now be on board.  The auction runs from October 7^th to October 23^rd at www.ebay.com/powerofyouth.

Featured items include:

• A Gibson SG Guitar autographed by Power of Youth advisory board members The Jonas Brothers
• A set visit to FOX NFL’s Sunday pregame show, an opportunity to watch all the NFL games from the VIP room and meet Terry Bradshaw, Howie Long, Curt Menefee, Jimmy Johnson, Michael Strahan and Jillian Reynolds
• A pair of tickets to Yahoo Live Sets’ Coldplay concert in NY, an intimate audience made-up of executives and fans whereby the band answers your questions
• A walk on role on the hit Showtime series “Weeds” in addition to lunch with Alexander Gould (Shane in Weeds)
• An exclusive screening of Pink Panther 2, starring Steve Martin, at Sony Pictures studios for the winning bidder and 30 guests
• A pair of tickets to the premiere and after party of Lionsgate’s “The Spirit”, starring Eva Mendes, Samuel L. Jackson, and Scarlett Johansson
• Two days in one of LA’s most prestigious studios with record producer and engineer, Bruce Robb, and a chance to record songs
• A pair of tickets, as Emma Roberts’ personal guests, to the premiere of DreamWorks’ “Hotel for Dogs” also starring Jake T. Austin, Don Cheadle and Lisa Kudrow
• A guitar autographed by sister rock duo Aly and AJ
• A visit to a taping of the new CBS series “Gary Unmarried” and a chance to meet Ryan Malgarini,  star of  “Freaky Friday”
• A day in the studio with 8-time Grammy-winning songwriter & record producer Glen Ballard

The event linked to the initiative, Target Presents Variety’s Power of Youth, took place in Los Angeles, at L.A. LIVE on Saturday, October 4, 2008. Patients from St. Jude and their families joined invited guests and Selena Gomez, Miranda Cosgrove, Angus T. Jones, Dustin Milligan, AnnaLynne McCord, and Jodie Sweetin along with many of their peers who make up young Hollywood for an afternoon that included live performances, interactive games and activities, and a special visit by Bullseye, the Target dog. 

Target Presents Variety’s Power of Youth was sponsored by Electronic Arts, Coca-Cola, Nokia, AEG, Joe’s Jeans, Buena Vista Home Entertainment and Breeder’s Cup .

Variety’s Power of Youth

Variety’s Power of Youth initiative was launched in 2007 in conjunction with the Youth Impact Report, an editorial look at the top young talent in Hollywood today.  The Power of Youth initiative encourages this top young talent to become involved with philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same.  To date, Variety’s Power of Youth has raised more than $600,000 in support of St. Jude Children’s Research Hospital.  For more information on this year’s Youth Impact Report, charity auction and event photos visit www.variety.com/powerofyouth

About eBay Giving Works

eBay Giving Works empowers the eBay Community to make a positive impact in the world by connecting them with the causes they care about to facilitate convenient and trusted fundraising. To date, the Community has raised over $150 million for various nonprofit organizations from their eBay activity. More than 15,000 nonprofit organizations in the US and the UK (where the program is called eBay for Charity) are part of this innovative program, where individuals, businesses, and nonprofits alike, can use the power of online commerce as a force for good. Visit us at www.ebaygivingworks.com

About Variety

Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S.  RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL)

About Target

Minneapolis-based Target serves guests at 1,648 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit http://www.stjude.org.